Doyle, O., Baker, L.M., Zagonel, A. and Telg, R.W. 2023. Marvelous metrics: A quantitative content analysis to establish social media benchmarks for Florida fruit and vegetable farms on Facebook . Advancements in Agricultural Development. 4, 2 (Jun. 2023), 103–115. DOI:https://doi.org/10.37433/aad.v4i2.295.