Advancements in Agricultural Development <p><strong><em>Advancements in Agricultural Development</em></strong> provides a global outlet for the timely publication of refereed social science research to influence agricultural development practices worldwide by rapidly disseminating theoretically and conceptually sound research focused on practical outcomes. The journal presents knowledge focused on education, extension, human capacity building, diffusion of innovations, leadership, and communication in the context of food, agriculture, and natural resources.</p> Advancements in Agricultural Development, Inc. en-US Advancements in Agricultural Development 2690-5078 Can you cite that? Describing Tennessee consumers’ use of GMO information channels and sources <div> <p class="AAD"><a name="_Hlk21522484"></a>The purpose of this study was to better understand where and how Tennessee consumers receive information about genetically modified (GM) products by examining the use of informational channels and sources among consumers with negative-leaning, neutral, and positive-leaning perceptions of GM products. <span class="normaltextrun">Twenty percent of respondents were categorized as having negative-leaning perceptions, roughly two-thirds held neutral perceptions, and only 10% of respondents had positive-leaning perceptions. The use of information channels was similar across all perception groups, with websites, word-of-mouth communication, television, and social media as the primary channels used. However, respondents with negative GM perceptions primarily used food bloggers, family, and friends as informational sources, while those with positive-leaning perceptions used food scientists, USDA professionals, and agricultural producers. The findings of this study offer implications for a variety of audiences and communication goals, whether such goals be to market to an existing consumer base or develop an educational campaign to address misconceptions among consumer groups.</span></p> </div> Julia Gibson Jamie Greig Shelli Rampold Hannah Nelson Christopher Stripling Copyright (c) 2022 Julia Gibson, Jamie Greig, Shelli Rampold, Hannah Nelson, Christopher Stripling 2022-04-25 2022-04-25 3 2 1 16 10.37433/aad.v3i2.181 Curriculum design in an agricultural education program in Nigeria: Towards advancing career readiness <p>This research explores the effective curriculum design for higher-ed in preparing agricultural education graduates for Nigeria’s labor market. The continuing professional education program planning theory serves as the framework guiding this study. The study involves a phenomenological inquiry into the conscientious meaning experience of the faculty and alumni in an agricultural education department. A purposeful sampling method of 14 participants (four professors and 10 alumni) was used to select participants since the study relied on individuals close to the phenomenon. Data was collected using a standardized open-ended questionnaire and the Department’s handbook. Three themes emerged: The Department's curriculum design/development; Stakeholder’s consultation; and Principles considered while designing the curriculum. Recommendations were made for the Department to continuously review and update the curriculum to reflect the current needs of the industry and students. Lastly, the current study was recommended to be replicated in other main agricultural institutions in Nigeria.</p> Helen Ajao I. Damilola Alegbeleye Donna Westfall-Rudd Copyright (c) 2022 Helen Ajao, Damilola Alegbeleye, Donna Westfall-Rudd 2022-05-13 2022-05-13 3 2 17 30 10.37433/aad.v3i2.159 How does the public discuss gene-editing in agriculture? An analysis of Twitter content <p>As people form their opinion about gene editing applications in agriculture, they are utilizing social media to seek and share information and opinions on the topic. Understanding how the public discusses this technology will influence the development of effective messaging and practitioner engagement in the conversation. The purpose of this study was to describe the characteristics of Twitter content related to applications of gene editing in agriculture. Social media monitoring facilitated a quantitative, descriptive analysis of public Twitter content related to the topic. A Meltwater social media monitor collected N = 13,189 relevant tweets for analysis, revealing the amount of conversation regarding gene editing in agriculture, the number of contributing Twitter users, and the reach of the conversation which was relatively stable over the life of the study. In contrast, engagement with the topic rose with the sentiment of tweets becoming increasingly positive. News organization accounts had the most reach while a mix of news accounts and personal accounts garnered the greatest engagement. These results demonstrate an opportunity for agricultural and science communicators to create affirmative messaging about gene editing in agriculture delivered through news media Twitter accounts potentially increasing the reach and engagement in the social system and with science communication.</p> Nellie Hill Courtney Meyers Nan Li David Doerfert Venugopal Mendu Copyright (c) 2022 Nellie Hill, Courtney Meyers, Nan Li, David Doerfert, Venugopal Mendu 2022-04-28 2022-04-28 3 2 31 47 10.37433/aad.v3i2.187 Culture as a predictor of effective adoption of climate-smart agriculture in Mbeere North, Kenya <p style="font-weight: 400;">The research advances the existing extension education knowledge by illustrating the relationship between culture and adoption of Climate-Smart Agriculture (CSA). Using a sample of 127, the study adopted a descriptive correlational design to gather data that addressed the hypotheses. The sample was selected randomly through systematic sampling procedures covering all parts of the sub-county. A semi-structured questionnaire was utilized to gather data. Independent samples t-test and multiple regression analysis were applied in data analysis. The results indicated that farmers who received climate-smart information compared to farmers not receiving the information demonstrated significantly higher CSA practices adoption levels. A combination of cultural elements significantly predicted the adoption of climate-smart practices. The moderate effective adoption rates witnessed may have been contributed by limited access to extension services and cultural barriers. Among the cultural elements inability of extension agents to communicate in the local language was found to be the main inhibitor to effective dissemination and subsequent adoption. Hence, extension agents conversant with local language should be recruited to break the communication barrier to improve the diffusion of CSA practices. The county extension agents should be encouraged to use a mix of mass media extension education methods so as to expand the coverage.</p> Raphael Gikunda David Lawver Juma Magogo Copyright (c) 2022 Raphael Gikunda, David Lawver, Juma Magogo 2022-05-11 2022-05-11 3 2 48 61 10.37433/aad.v3i2.203