Improving positive food waste behaviors: An egocentric network analysis evaluation of leading women in agriculture’s advice networks
DOI:
https://doi.org/10.37433/aad.v4i2.307Keywords:
crisis, opinion leadership, trust, Farm Bureau, food securityAbstract
The multidimensionality of COVID-19’s consequences on food access and food waste behaviors was not immune to one gender versus another. The role of agricultural women leaders in alleviating food security concerns is not widely understood. An egocentric network analysis was conducted to assess the attributes possessed by social network peers and to discover variables that impact women’s food waste behavior. Researchers found that women’s advice networks were composed primarily of family or friends, known for more than five years, communicate weekly, can be described as an opinion leader, and share mutual trust. The density of women’s networks needs to be researched further to determine a strategic plan to expose women leaders to new information and other social networks. Data indicated women’s food waste behavior was influenced by their perceptions of COVID-19 as an opportunity for food waste change, innovation, and reputation enhancement. The need to develop current and future women agricultural leaders to improve food access and food sovereignty within global communities cannot be overstated.
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Copyright (c) 2023 Karissa Palmer, Robert Strong, Meg Patterson, Chanda Elbert
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Texas AgriLife Research
Grant numbers TEX09890