Enhancing landowner adoption of the Natural Resource Conservation Service’s recommended beef cattle grazing management practices

Keywords: adoption, landowners, water, beef cattle, management practices


Water has a significant role in society, whether through human consumption or agricultural use. The Lavaca Watershed is an agricultural community affected by nonpoint source pollution, and water quality protection is of high concern. Beef cattle operations are linked to nonpoint source pollution which contaminates surrounding water sources. If proper grazing management practices are not used, wastes from the operation impair water quality in the area. Landowners should use proper stocking rates and implement best management practices to benefit land and water quality in addition to overall operation profit. Females reported a higher intention to adopt, indicating these respondents are more open to practice changes on their own operation. Results indicated a need for the Natural Resource Conservation Service (NRCS) and Texas Soil and Water Conservation Board to conduct further outreach to increase interaction with landowners. NRCS agencies could help increase the use of water conservation plans and inquiries by making this clear to current landowners participating in their program as well as potential clients by sending informational flyers or speaking at local organizational gatherings. The importance of adopting water management practices and barriers to adoption are ongoing global concerns.


Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T

Devant, M., Verdu, M., Medinya, C., Riera, J., & Marti, S. (2020). PSXI-11 Drinking device can reduce apparent water consumption and improve device cleanliness without impairing calf performance. Journal of Animal Science, 98(4), 389. https://doi.org/10.1093/jas/skaa278.685

Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Mail and internet surveys: The Tailored Design Method (4th ed.). John Wiley & Sons.

Lindner, J. R., Murphy, T., & Briers, G. E. (2001). Handling nonresponse error in social science research. Journal of Agricultural Education, 42(4), 43–53. https://doi.org/10.5032/jae.2001.04043

Mulki, S., Rubinstein, C., & Saletta, J. (2018) Texas’ water quality challenge and the need for better communication in an era of increasing water quality contamination events. Texas Water Journal, 9(1), 108–119. https://twj.media/wp-content/uploads/2018/10/Mulki.opt_.pdf

National Institute of Food and Agriculture. (2020, December 15). Water. U. S. Department of Agriculture. https://nifa.usda.gov/topic/water

Redmon, L., Wagner, K., & Peterson J. (2012). Lonestar healthy streams: Beef cattle manual. (Extension Publication No. B-6245) Texas A&M AgriLife Extension Service. http://lshs.tamu.edu/media/340444/beef_cattle.pdf

Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press.

Tarakalson, D. D., Payero, J. O., Ensley, S. M., & Shapiro, C. A. (2006). Nitrate accumulation and movement under deficit irrigation in soil receiving cattle manure and commercial fertilizer. Agricultural Water Management, 85(1–2), 201–210. https://doi.org/10.1016/j.agwat.2006.04.005

Texas Commission on Environmental Quality. (2020, October 29). Lavaca River above tidal and rocky creek: A community project to protect recreational uses. https://www.tceq.texas.gov/waterquality/tmdl/nav/lavaca-rocky/108-lavaca-rocky-bacteria

How to Cite
Olsovsky, T., Strong, R., & Berthold, A. (2021). Enhancing landowner adoption of the Natural Resource Conservation Service’s recommended beef cattle grazing management practices. Advancements in Agricultural Development, 2(1), 56-69. https://doi.org/10.37433/aad.v2i1.89