Agriculture and natural resources business owners economic and communication concerns early in the COVID-19 pandemic
The purpose of this study was to describe agriculture and natural resource (ANR) leader business owners’ initial concerns and feelings about the impacts of the 2019 novel coronavirus (COVID-19) pandemic. Based on the theories of opinion leadership and bounded rationality, researchers analyzed survey findings to identify and describe ANR business owners’ 1) business and economic concerns associated with COVID-19, 2) communication concerns associated with COVID-19, and 3) any other concerns or impacts experienced due to COVID-19. Findings indicated that the majority of respondents were concerned about their bottom lines, employees missing work, and their abilities to provide employees a safe workplace. Additionally, respondents were concerned about the impact of COVID-19 on the U.S. economy. Regarding communication concerns, respondents were concerned about others sharing inaccurate COVID-19 information. When asked about additional concerns related to COVID-19, many respondents noted their concerns about economic impacts, personal and business finances, and canceled events causing them to become unable to interact with customers. Overall, the biggest concerns were related to economic impacts and misinformation. Recommendations for future research are to continue to assess this population as the pandemic continues, and again when the health crisis ends to understand the recovery process for ANR leader business owners.
Beatty, T., Hill, A., Martin, P. L., & Rutledge, Z. (2020). Covid-19 and farm workers: Challenges facing California agriculture. ARE Update, 23(5), 2–4. https://s.giannini.ucop.edu/uploads/giannini_public/91/cc/91cc19a8-21b2-45bf-a7d2-f4e17e8009c4/v23n5.pdf
Center for Disease Control and Prevention. (2020). What you should know about COVID-19 to protect yourself and others. https://www.cdc.gov/coronavirus/2019-ncov/prevent-getting-sick/prevention.html
Chiarelli, C., Stedman, N., Carter, H., & Telg, R. (2010). The impact of organizational source and credibility and the factors that contribute to opinion leaders' decisions to diffuse information. Journal of Southern Agricultural Education Research, 60(1), 104Type equation here.117. http://jsaer.org/pdf/vol60Whole.pdf#page=107
Colton, D., & Covert, R. (2007). Designing and constructing instruments for social research and evaluation. Jossey-Bass.
Corey, L. G. (1971). People who claim to be opinion leaders: Identifying their characteristics by self-report. Journal of Marketing, 35(4), 48–53. https://doi.org/10.1177/002224297103500409
Duvall, Z. (2020). Impact of COVID-19 on agriculture: Lessons from COVID-19. American Farm Bureau Federation. https://www.fb.org/viewpoints/lessons-from-covid-19
Gigerenzer, G., & Selton, R. (2001). Bounded rationality: The adaptive toolbox. MIT Press.
Glaser, B. (1965). The constant comparative method of qualitative analysis. Social Problems, 12(4), 436–445. https://doi.org/10.2307/798843
Lamm, K. W., & Lamm, A. J. (2019). A multi-level evaluation of the relationship between leadership program satisfaction, opinion leadership, and intent to participate in an alumni program. Journal of Leadership Education, 18(4), 40–46. https://doi.org/10.12806/V18/I4/R4
Lamm, K. W., Lamm, A. J., & Carter, H. S. (2012). Opinion leadership development: Context and audience characteristics count. Journal of Agricultural Education, 55(2), 91–105. https://doi.org/10.5032/jae.2014.02091
Lazarsfeld, P., Berelson, B., & Gaudet, H. (1948). The people's choice (2nd ed.). Columbia University Press.
Miller, H. L. (1976). The Kellogg farmers’ study program: An experience in rural leadership development. The W. K. Kellogg Foundation. https://www.canr.msu.edu/afre/uploads/files/Hepp_/Kellogg_Farmers_Study_Program_Final_Report_1976_v2.pdf
Nelson, M. (2020). Keeping rural communities connected while socially distanced. American Farm Bureau Federation. https://www.fb.org/market-intel/keeping-rural-communities-connected-while-socially-distanced
Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press.
Simon, H. A. (1957). Models of man: Social and rational. John Wiley & Sons, Inc.
Simon, H. A. (1997). Models of bounded rationality: Empirically grounded economic reason (3rd ed.). MIT Press.
Taylor, D. B. (2020). How the coronavirus pandemic unfolded: A timeline. New York Times. https://www.nytimes.com/article/coronavirus-timeline.html
The American Journal of Managed Care Staff. (2020, July 3). A timeline of COVID-19 developments in 2020. The American Journal of Managed Care. https://www.ajmc.com/view/a-timeline-of-covid19-developments-in-2020
Valente, T. W., & Pumpuang, P. (2007). Identifying opinion leaders to promote behavior change. Health Education & Behavior, 34(6), 881-896. http://doi.org/10.1177/1090198106297855
Waldrum, J. (n.d.). IAPAL directory. KARL Legendary Rural Leaders. Retrieved September 8, 2020, from http://karlprogram.com/about-us/iapal-directory/
Weimann, G. (1994). The influentials: People who influence people. State University of New York Press.
Wheeler, G. (2020). Bounded Rationality. In The Stanford Encyclopedia of Philosophy (Spring 2020 Edition). https://plato.stanford.edu/archives/spr2020/entries/bounded-rationality/
World Health Organization. (2020). Coronavirus. https://www.who.int/health-topics/coronavirus#tab=tab_1
Copyright (c) 2020 Lauri Baker, Michaela Kandzer, Shelli Rampold, Christy Chiarelli, Hikaru Peterson, Ashley McLeod-Morin
This work is licensed under a Creative Commons Attribution 4.0 International License.